I am at a loss here regarding what the first machine is all about. So I will guess about what exactly is offered here. Popular among some of the hobby shops or electronic shops are gift gumball machines. What you do is insert your money and get a capsule. Inside is a ticket which either reads winner or loser. Often the prizes are PlayStations, Gameboys or whatnot. The prize here happens to be a replica air gun. I really like the image of the gun contrasting with the brown background. If you can read Japanese feel free to drop me a line about what is written above the machine. Or make something up.

Now this machine may be a similar gift gumball machine. This time the prize being a model car. Sometimes the machines are filled with capsules containing booby prizes. So in the entire machine there is one cool prize as advertised and the rest are dog keychains or something equally disappointing.